Trades · Clinics · Real estate
Digital Marketing & Websites for Calgary Industries
Generic marketing treats a roofer, a dental clinic and a home builder the same way. We don’t. Each industry we work with gets websites, search work and automation shaped around how its customers actually look for help, and the rules it has to follow.
- We reply within 1 hour
- Mon–Fri, 9 am – 5 pm MT
Our focus
Built around your industry, not a template
XMetaSol Inc. is a Calgary-registered web, SEO and AI company. We focus on four groups of local businesses. People search for these services on Google when they need them, the work they win is valuable, and a faster website, better local visibility and less admin make a real difference to them.
We don’t start from a theme. We start from the questions your customers ask, the calls you miss and the tasks that eat your week.
Industries
Industries we work with
Home Services & Trades
For roofers, HVAC companies, renovators and general contractors. You get sites that load fast on a phone, local search coverage for every service and community you serve, Google Ads run by our own team, and automation that answers the phone when your crew can’t.
Dental Clinics
New-patient pages, online booking, recall reminders and clear information for patients asking about the Canadian Dental Care Plan, all written to fit your College’s advertising standards.
DentalPhysio & Chiro Clinics
Booking-first websites, intake forms and reminder automation for physiotherapy and chiropractic clinics. Copy is written to your College’s rules on claims, testimonials and reviews.
Physio & ChiroReal Estate & Builders
Brokerage-compliant sites for realtors and teams, and community, show home and quick possession pages for builders and developers, with lead routing that gets enquiries to the right person quickly.
Real Estate
Launch · Grow · Automate · Scale
Four steps you can take one at a time
Every industry page uses the same four building blocks with industry-specific extras. Start where you need help most and add the next step when you’re ready. Scope and pricing are confirmed in a written quote before any work starts.
Launch
A fast, mobile-first website with service and location pages, clear calls to action, call and form tracking, and Google Business Profile setup. Your core site is live in 5 business days once the scope is approved and your content is in. Web Design & Development
Grow
Monthly local SEO: service and neighbourhood pages, Google Business Profile updates, content, technical fixes and a plain-language monthly report, plus Google Ads management run in-house by our own team. SEO & Local Marketing
Automate
AI phone answering agents that answer calls, book appointments and take messages, website AI chatbots, WhatsApp and SMS automation, and workflow automation for lead follow-up, CRM and reminders, so enquiries don’t slip through the cracks. Usually live in under a month. AI & Automation
Scale
Custom tools when off-the-shelf stops fitting, such as quoting apps, client portals and intake apps. A basic app typically takes within 2 weeks. Larger builds get a written timeline. Custom Software & Apps
Launch starts with our 5-day website: your core site live in 5 business days once the scope is approved and we have your questionnaire, logo, photos and domain access. Written scope and free quote first, copy help included, 2 revision rounds, and 30 days of free fixes after launch. You own everything once it’s paid for.
Why it matters
Why an industry focus matters
Your customers search differently
Someone with a leaking roof after a storm searches differently from someone choosing a family dentist. We plan your pages around those searches.
Your rules are different
Dental, physio and chiro clinics and real estate professionals all have advertising standards from their regulator. We write to them and flag anything you need to approve.
Your busy season is different
Hail, first frost, spring listings, January benefit resets: Calgary businesses run on different calendars, and your marketing should too.
Guides
Free guides for Calgary business owners
- How much does a website cost in Calgary?
What drives the price, the ongoing costs to budget for and how to compare quotes. - Google Business Profile checklist for contractors
A step-by-step checklist for roofing, HVAC and renovation companies, based on Google’s own rules.
Not sure where to start?
Tell us your industry and the one thing you’d most like to fix. We’ll reply within 1 hour during business hours with a suggested first step. Calgary clients can meet our local representative in person, and you can talk to our founder by phone or video.
- We reply within 1 hour
- Mon–Fri, 9 am – 5 pm MT